Marketing

 

DEFINE YOUR STRATEGY GOALS

While a hit-or-miss approach may net you sales and customers in the beginning, at some point you will need to develop a defined marketing strategy. Short-term results may be visible for a moment, if the goal is simply to get the message out to anyone who will listen, however for continued growth, a more effective approach with a defined message to your target audience, is necessary for success.

UCSMG focuses on where you currently stand in the market place and where you want to be. We assist in developing and educating you on how to define clear goals and create strategic plans, along with providing a direct connection to discounted advertising services to carry out your plan, whether through print, web, video or social media.

SIZE THE COMPETITION

Marketing is about going head-to-head with your competitors in the marketplace. UCSMG offers a variety of services so your marketing is focused, efficient and effective.

Together we will create a messaging strategy to reach your target audience at the right place and time. We will also review emerging trends to predict future opportunities. Upon the completion of your marketing consult, you will have a complete marketing plan with project goals, tactics and timelines to nail business growth and success.

KEY DIFFERENTIATOR ANALYSIS

What strengths make you stand out from your competitors? During this phase of consultation we will conduct a:

Competitor Review: Competitors -  What are they doing, both successfully and unsuccessfully?

Trend Track: What’s new in the business world? How will it affect your overall plan for growth?

Consumer Interview/Panel Discussion Board: Do you know what your customers think about you? Does it match what you want them to think about you?

These three key steps will help us attain great results and ways to collect excellent testimonials and new insight into what will make us better.

VERBAL IDENTITY

Defined as the ability to continue the name of a product from company name to the individual that produces it. Holding a strong verbal identity ensures the brand speaks with one voice.

VISUAL IDENTITY

Your visual identity is what your customers will know. Together we will focus on building a strong visual identity to consistently build consumer trust and hold a presence in the market place.

PACKAGING IDENTITY

Packaging identity is how your business looks, feels, and even smells. The packaging is a physical brand signal that connects the consumer to your product.

Answer this question: What expresses the brand’s strategic intent both structurally, and graphically?

 

 

Public Relations

Public Relations is responsible for managing and executing marketing, public relations  and advertising programs and projects for diverse domestic and multinational businesses.

UCSMG collaborates with other agencies when a special combination of skills and resources will better serve the client’s needs. Al Carte services include corporate imaging and graphics design and production.

  • Media Relations and Publicity
  • News Releases
  • Employee Communications
  • Customer Communications
  • Crisis Communications
  • & Issues Management
  • Special Events and Promotions
  • (e.g. Grand Openings, sponsorships)
  • Investor Communications
  • Annual Reports
  • Media Training

We live at the intersection of social media, traditional PR and interactive content. UCSMG was founded in 2001 as an entertainment firm; today we lead a grounded team focused on social media and event marketing.

Strategic media relations are always the key component of effective public relations. Educating in the specialized function in media relations services: Reaching the right media outlets—specific writers and editors— with the right message at the right time.

Driving interest about the company is a Strategic Media Plan in media outlets, with customers and business partners. Visibility another great variable in media centers such as: trade journals and newspapers, keeps the current push for the top-of-brain/Tip of the tongue while supporting the organizational market leadership.

Let us show you how media relations can help drive your business forward.

Raise awareness of the company, products, and services with customers and business partners, creating a leadership persona that interest and assist sells.

 

Social Media

 We live at the intersection of social media, traditional PR and interactive content.

 

Our Social Media capabilities include:

  • Social Media Strategy
  • Community Management/Engagement
  • Content Creation
  • Editorial Calendars
  • Social Advertising
  • Social Promotions/Contest
  • Blogger Relations
  • Social Analytics
  • Linked In Management
  • Facebook
  • Twitter
  • Instagram
  • E-Blast

Vendor Management

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus molestie ex urna, lacinia accumsan sem tincidunt eget. Suspendisse eget mollis augue. Duis semper lobortis tempor. Ut risus lacus, iaculis nec venenatis non, lacinia quis lectus. Etiam ut purus a justo tincidunt euismod ac finibus ligula. Mauris sit amet nisl orci. Fusce pharetra odio eget lectus rutrum porta non et nulla. Duis tempus risus ut auctor vulputate. Nulla in dui vehicula, dapibus neque sit amet, fermentum odio.

Phasellus a neque felis. Integer rutrum venenatis nisi, quis mattis orci efficitur in. Suspendisse in lacus tempor, mollis lorem eu, faucibus massa. Nullam lobortis libero quis elit mattis, id imperdiet turpis egestas. Vestibulum malesuada ipsum lectus, in maximus ipsum maximus non. Duis sollicitudin mi arcu, eu elementum dolor luctus id. Donec porta neque a imperdiet tempor. Aliquam sit amet nunc turpis. Nunc vehicula, libero id posuere faucibus, tortor ex suscipit purus, at semper nisl elit a lectus. Nam lorem lorem, tincidunt sit amet commodo sed, laoreet eget nunc. Nunc consequat dignissim leo, sit amet fringilla mi facilisis id.

 

Business Services

Creating a Business is HARD and a CHALLENGE for anyINDIVIDUAL.

The correct firm can assist you in setting up your business and maintaining your business and administrative/legal needs.

EXPERIENCE IN:

  • Business Creation
  • Business Transaction
  • Financial Planning
  • Marketing
  • Succession Planning
  • Contract Creation
  • Operational Document Creation
  • Department Creation/Management
  • Human Resources
  • Staff Management
  • Internship Management
  • Daily Operational Management

BUSINESS CREATION

No two companies are alike, each organization will follow unique paths in development and careful planning will guide them toward success.

BUSINESS TRANSACTIONS

If you are buying, selling, divesting or involved in any other transaction that will impact your business; this should be carefully planned and executed.

FINANCIAL PLANNING

Areas where we can assist include, but are not limited to, cash flow management, education planning, retirement planning, investment planning, risk management and business succession planning (for business owners).

 

Creating a financial plan that is uniquely tailored to your specific needs and individual goals.

SUCCESSION PLANNING

Often efforts are too often underdeveloped, unevenly executed and sometimes simply ignored.

Allow us to analyze and develop an effective succession plan for your business. After the plan is in place, we will assist in the implementation process and transition into the new leadership.

Professional Services

Creating a Business is HARD and a CHALLENGE for any INDIVIDUAL.

The correct firm can assist you in setting up your business and maintaining your business and administrative/legal needs.

EXPERIENCE IN:

  • Business Creation
  • Business Transaction
  • Financial Planning
  • Marketing
  • Succession Planning
  • Contract Creation
  • Operational Document Creation
  • Department Creation/Management
  • Human Resources
  • Staff Management
  • Internship Management
  • Daily Operational Management

BUSINESS CREATION

No two companies are alike, each organization will follow unique paths in development and careful planning will guide them toward success.

BUSINESS TRANSACTIONS

If you are buying, selling, divesting or involved in any other transaction that will impact your business; this should be carefully planned and executed.

FINANCIAL PLANNING

Areas where we can assist include, but are not limited to, cash flow management, education planning, retirement planning, investment planning, risk management and business succession planning (for business owners).

 

Creating a financial plan that is uniquely tailored to your specific needs and individual goals.

SUCCESSION PLANNING

Often efforts are too often underdeveloped, unevenly executed and sometimes simply ignored.

Allow us to analyze and develop an effective succession plan for your business. After the plan is in place, we will assist in the implementation process and transition into the new leadership.

Advertising

Advertising defined is a focal point Latin Language, ad vertere means "TO TURN THE MIND TOWARD."Advertising a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

The purpose of advertising reassures employees, shareholders and viewing public that a company is viable or successful. Advertising messages are viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

 Advertising is the key element in BRANDING which increases commercial advertisers that often seek to generate increased consumption which involves associating a product name or image with certain qualities in the minds of consumers.

In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide. Modern advertising created with the innovative techniques introduce new business daily. Advertising and branding are the elements necessary for you to grow. “Do you know what your message is? “